The LP Remodeler Loyalty Program Has Been Updated
LP Building Solutions (LP) has improved its preferred contractor loyalty program, which is aimed at exterior remodelers.
This rebranding has resulted in a new name for the program’s offerings: LP Remodelers Edge.
LP Remodelers Edge is designed to help a contractor’s business by providing the following benefits: homeowner referrals to help them grow their business faster, marketing and training resources to help them close more sales, and rewards to encourage them to reinvest in their business.
According to LP, the loyalty program now offers more ways for remodeling contractors to be rewarded for purchasing LP SmartSide Trim & Siding.
“It was important for the enhanced loyalty program to be simple,” said AJ Keating, R&R segment marketing manager, LP Building Solutions.
“It’s also easy to use. Contractors simply upload their SmartSide purchase invoices and earn points. There’s no red tape.”
Once contractors have met the program’s requirements, they will be able to receive leads in their service area directly from LP, as well as dedicated marketing support and materials to help them build stronger relationships with customers and points redeemable for cash rewards, merchandise, trips, and more.
LP Remodelers Edge also provides Business Builder Funds for reinvesting earned points back into a contractor’s business.
LP also added useful services from industry partners such as HOVER, which provides fully interactive 3D modeling of any property using a smartphone, and Lead Scout’s quick prospecting tools.
“The goal of many contractors is to cultivate success and to stand out for the quality of their craftsmanship. It’s our goal to help them get there,” Keating said.
“Our customers pride themselves on offering premium services and siding products, and we want to give them an extra edge when it comes to their businesses while rewarding them for jobs well done.”