By the early 1950s, the company has grown! They branched out into 7 different warehouses across the U.S., as well as a second manufacturing facility in Seattle. But growth was about to meet an unexpected tragedy. In 1954, Don died in a plane crash while visiting the Seattle branch. He left behind a pregnant wife, a 4 year old son, and a thriving business. For a decade, innovation stopped and the business gew stagnant.
A decade later, in 1964, Don’s widow Alice was alerted to the difficulties the company was having. Her nephew Gary Schneider, who was production manager at the time, contacted her about his concerns. Alice wanted to preserve the company for her children, so she took over management in mid-1964. The future of the company looks unsure.