SpringFest 2021: Lowe’s Makes Home The Destination
This April, Lowe’s will kick off a month-long “SpringFest” celebration with free curbside Garden-to-Go project kits.
Lowe’s announced a month-long “SpringFest” celebration this spring to inspire people to transform their homes into the destination of their choice, including free curbside family project kits and project inspiration that will transport households to the destination of their choice without ever having to leave home.
According to a national survey of 2,000 respondents conducted by Morning Consult and Lowe’s, 85 percent of people say their home is now their sanctuary.
People are looking for safe and meaningful experiences as they prepare to spend more time at home, with 70% of responding households stating that they will not travel this spring.
And, while the first half of last year was filled with uncertainty, homeowners are feeling more confident this year about taking on new home projects – nearly 90 percent of respondents who completed a home improvement project last year said they plan to do another this spring.
Lowe’s is launching SpringFest to help homeowners channel their confidence. The home and garden experience will include great product values and opportunities to learn new skills through online and in-store demos in select stores, ranging from lawn care maintenance with Scotts to paint demos with The Sherwin-Williams Company, all while adhering to safety and social distancing guidelines.
SpringFest will provide everything they need to satisfy their spring fever, with 55 percent of homeowners surveyed inspired to upgrade their outdoor entertaining in creative ways.
Customers can register for free Garden-to-Go kits on Lowes.com beginning April 1. The first curbside event will take place on April 8 and will be repeated every Thursday for the rest of the month.
These family-friendly activity kits can be reserved on Lowes.com beginning one week before each event and include the following items:
- April 8: Miracle-Gro Garden-to-Go kit includes exclusive recipes from professional cook and food stylist Amanda Frederickson.
- April 15: Pinata from Lowe’s with mystery seed packets.
- April 22: In honor of Earth Day, 500,000 tree saplings will be distributed.
- April 29: Lowe’s Butterfly Quest, which assists families in creating a butterfly garden.
Lowe’s is inspiring households to make “Home” their destination this spring, from SpringFest celebrations to fresh ideas for home, by inviting them to embark on a Hometrip.
Almost 40% of survey respondents said they were inspired to recreate vacation-like experiences at home. Lowe’s is inspiring consumers to create their own Hometrips, whether it’s a Colorado-inspired camping adventure in the backyard or unwinding at a Palm Springs-inspired spa on the patio.
The series will begin with a special selection of Miami-inspired products handpicked by Ally Love, Founder & CEO of Love Squad, Peloton instructor, and Brooklyn Nets Host. Visit Lowe’s newsroom for more Hometrip inspiration and to see how Love and other influential lifestyle creators are bringing the joy of travel home.
Lowe’s executive vice president, chief brand and marketing officer, Marisa Thalberg, stated “Over the past year, our homes have transformed and supported us in more ways than we could have imagined. This spring, home can evolve, yet again, to be a creative outlet and the ultimate destination. Through SpringFest and our invitation to take a Hometrip, we’re making the best of spring available so our customers can transport themselves without ever leaving the sanctuary of home.”