Outdoor Furniture Brand POLYWOOD Launches Upscale Designer Series

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POLYWOOD, the longest-established maker of outdoor furniture produced from authentic POLYWOOD lumber, is expanding into new markets with the introduction of its PW Designer Series.

POLYWOOD was named one of the “The Best Adirondack Chairs of 2021.” by both Entrepreneur Magazine and The Spruce. The PW Designer Series strives to raise the profile of the heritage brand beyond its flagship product.

Doug Rassi, POLYWOOD founder and CEO explains:

“Our company has thrived for three decades because we’re committed to continual innovation. PW Designer Series is born out of that culture to do things that have never been done before with the objective of creating beautiful collections made from genuine POLYWOOD that are true works of art. With its premium materials, unparalleled craftsmanship, and exclusive lumber and cushion colors, PW Designer Series is the next step in our evolution.”

The series will include several collections, beginning with the Latitude collection in October 2021.

Each will have a selection of exquisite outdoor dining, chaise, and deep sitting lounge sets, as well as customisable sectionals.

Shayla Copas, an award-winning interior design influencer, explains why shoppers will love POLYWOOD’s latest collections:

“I love that I can fill a space with PW Designer Series’ sophisticated pieces with confidence, knowing that I have the flexibility to layer them with designs that express my personality. The clean lines and crisp angles make the Latitude collection an instant classic that is as chic as it is comfortable with the exceptional craftsmanship I’ve come to depend on from POLYWOOD.”

From the $495 Latitude End Table to the $12,849 Latitude 8-Piece Lounge Sofa Set, the modular architecture of these collections gives flexibility for discerning designers and customers.

As an extra bonus, POLYWOOD has partnered with white-glove delivery companies who will construct the customer’s furniture, install it in their preferred space, and remove all packing on-site.

At last month’s Casual Market Chicago, the Latitude collection was introduced to a select group of merchants, architects, and notable interior designers.

POLYWOOD is now accepting orders for the Latitude collection, which will ship in January, followed by the ultra-modern Elevate collection in April and the beautiful Estate collection in May.

Phil is one of our main correspondents based out of Providence, Rhode Island.